About us

Bad To The Bone Clothing Limited is a bold streetwear brand born in Aotearoa New Zealand, designed for all ages, all genders, and all seasons. We represent the fearless, the creative, the bold, the Mighty and the unapologetically original. Our mission is to empower individuals to express their true selves through clothing that speaks loud and lives louder.

We don’t follow trends — we set them. No Excuses Just Results. Inspired by street culture, maori culture, music, tattoos, and urban lifestyles. Our designs are raw, edgy, and made to stand out. Whether you’re rocking a hoodie, tee, or snapback, every piece from Bad To The Bone is crafted with attitude, identity, and individuality in mind.

Our store is 100% online, we also offer pick ups as well, offering exclusive drops and limited collections that keep it fresh all year round. We’re not just about clothes — we’re about community. We connect with our people through Instagram, TikTok, and Facebook, staying active in the culture and pushing boundaries in fashion and life.

Join the movement. Be bold. Be different. Be Bad To The Bone.